English (UK) 
العربية Building businesses, teams and systems from idea to growth.
I work across strategy, markets, finance, product, people, technology and operations to turn ideas and complex business problems into clear models and practical paths to execution.
About Abdulnasser
I am an entrepreneur and executive leader with hands-on experience building and developing businesses at different stages, from understanding an opportunity and shaping the business model to financial planning, product development, team building, operations, growth and expansion.
My experience spans technology businesses, digital platforms, logistics, supply chain and operational solutions. Working across these environments taught me to look at a business as one connected system rather than a collection of separate departments.
More about my approachRead moreShow less
I am particularly drawn to situations where there is something meaningful to solve: an idea that needs to become a real business, a recurring problem holding a company back, a difficult decision, or a new stage that requires a different way of thinking and executing.
My approach usually starts with understanding what is really happening, not simply what appears on paper. From there, I connect the market, economics, people, technology and operations to create clearer priorities, better decisions and an execution model that can be measured and improved.
How I Build
Build Teams Around What the Business Actually NeedsRead moreShow less
Experience matters, but it is not the only factor I use when building a team.
I look for the right combination of skills, thinking, learning ability and ownership. The right person for a stage of the business is someone whose capabilities solve a real need and who can continue to grow with the work, not necessarily the person with the longest career history.
Involve the Team in Building, Not Only ExecutingRead moreShow less
The people closest to the work often see issues and opportunities that are difficult to identify from the management level alone.
I involve teams in the building process by listening to what they experience, understanding their ideas and then connecting those insights with the wider vision of the business.
Training, knowledge sharing and ownership are therefore not only employee-development tools. They help create better companies by giving the people doing the work a meaningful role in improving how the work itself is designed.
Build Strategy for the Real WorldRead moreShow less
I do not see strategy as a document that is written once and then followed regardless of what changes.
Good strategy starts with understanding the current position, the market, the opportunities and the risks. It then defines clear choices and priorities and connects them to the resources, budget and capabilities available.
Execution, measurement and adjustment are part of the strategy itself.
For me, a strong strategy is ambitious but also realistic, executable and able to evolve as the market and information change.
Use Technology and AI to Multiply CapabilityRead moreShow less
AI is becoming part of how modern businesses operate, not simply another productivity tool.
Integrated properly, it can improve productivity, organize knowledge, accelerate research and analysis, connect work across different functions and allow a focused team to deliver a much broader scope of work.
The real value is not in using an AI tool. It is in knowing where and how AI should be embedded into workflows, products and systems so that it becomes part of the organization’s actual execution capability.
Build Systems, Not DependenciesRead moreShow less
A strong business should not rely on one person knowing how everything works.
I focus on turning knowledge and ways of working into clear responsibilities, authority, processes, systems and performance measures so the organization can continue to operate and develop as teams grow and people change.
Look at Decisions From More Than One AngleRead moreShow less
Business problems are rarely financial only, operational only or technological only.
I look at the relationship between the market, the customer, the economics, the team, technology and operational reality.
Very often, the real problem, and the better solution, sits between these areas rather than inside only one of them.
Core Expertise
Business Building & EntrepreneurshipRead moreShow less
Turning opportunities and ideas into executable business models, from market understanding and validation through setup, launch and growth.
Strategy, Markets & GrowthRead moreShow less
Market research, opportunity assessment, competitive analysis, strategy, business planning, market entry and growth priorities.
Financial & Commercial PlanningRead moreShow less
Budgeting, forecasting, financial modelling, scenarios, pricing, unit economics and commercial and investment decision support.
Product, Technology & Digital TransformationRead moreShow less
Connecting business needs with digital products, platforms, customer journeys, workflows and technology-enabled operating models.
AI in BusinessRead moreShow less
Embedding AI into research, analysis, strategy, finance, operations, marketing, knowledge management, reporting and decision support to help individuals and teams work across a broader scope with greater efficiency.
Business Models, Operations & ScaleRead moreShow less
Designing how businesses create value, generate revenue, deliver services and operate efficiently through processes, governance, performance measures and scalable systems.
My background also includes supply chain, transportation, last-mile delivery, partner operations and technology-enabled operational solutions.
Organization, Teams & TalentRead moreShow less
Organization design, capability planning, recruitment, team building, talent development, training and performance management.
Business Development & PartnershipsRead moreShow less
Developing commercial opportunities and strategic relationships that support growth, market access and stronger business propositions.
Change, Launch & ExpansionRead moreShow less
Leading cross-functional initiatives involving new launches, business development, organizational change, digital transformation and expansion into new stages or markets.
From Idea to Reality
A large part of my experience has come from working directly on businesses, products and ventures at different stages, from the original idea through building, management, development and growth.
These are some of the experiences that have had the strongest influence on how I think about business today.
Noorcom
Founding Leadership Team | Chief Operating OfficerNoorcom is a technology platform designed to make service booking and the relationship between customers and service providers more structured, transparent and easier to manage.
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For me, Noorcom brings together many parts of my experience within one business: strategy, finance, product, technology, team building, operations and AI.
It is also a practical example of building significant business capability with focused resources and using technology and AI to connect work across different disciplines and accelerate execution.
Faster
Chief Executive Officer & Managing PartnerFaster is a digital ordering and delivery platform connecting customers with restaurants and retailers through a single application.
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My experience with Faster gave me the opportunity to lead a technology business in a highly competitive market and develop a deeper understanding of business models, delivery economics, growth, technology, operations and partnerships.
Good Deals
Co-Founder | Chief Operating Officer & Product LeadGood Deals is a digital business platform designed to organize supply and logistics activities and connect businesses, suppliers and logistics partners within one operating ecosystem.
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I originated the idea and co-founded the venture. Good Deals became a practical opportunity to turn a real market need into a technology-enabled business model combining supply chain, logistics and digital operations.
Earlier Chapters
Before these ventures, I worked across a range of companies and operating environments, including Delivery Hero, as well as Utrac, Lavender and other technology, operations and logistics projects.
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Working across businesses of different sizes and stages helped shape the way I approach building, operating and improving companies today.
How I Can Help
You do not necessarily need to know exactly what you need before starting a conversation.
You may have an idea but not know where to begin, a recurring business problem that has not been solved, a project that requires coordination across different functions, or an important decision that needs a broader commercial and operational view.
I can contribute through a focused advisory engagement, a clearly defined project, working alongside a leadership team, helping build something new or supporting a specific stage of change or growth.
Turn an Idea Into a BusinessRead moreShow less
Helping clarify the opportunity, understand the market and define the business, financial, operational and technology requirements needed to move from an idea toward execution.
Solve Business and Operational ProblemsRead moreShow less
Understanding the root cause behind recurring issues or weak performance and designing practical solutions rather than only treating the visible symptoms.
Support Strategic and Commercial DecisionsRead moreShow less
Bringing structure to decisions involving markets, financial scenarios, pricing, investment cases, growth options and operational implications.
Lead a Project or Stage of ChangeRead moreShow less
Stepping into a defined initiative that needs cross-functional coordination, clear priorities and someone who can turn a decision or idea into an executable plan.
Embed AI Into the Way the Business WorksRead moreShow less
Identifying where AI can improve productivity, reduce manual work, accelerate research, analysis and reporting, strengthen access to information and improve decision-making.
The focus is on practical integration that creates business value, not adopting AI simply because it is available.
Prepare for Launch, Growth or ExpansionRead moreShow less
Reviewing the business model, team, financial position, operations and technology to determine whether the organization is ready for its next stage.
Build the Team and OrganizationRead moreShow less
Defining the capabilities and roles the business actually needs, shaping the organization and ways of working, and supporting the development of stronger teams.
Project-Based Executive SupportRead moreShow less
Working alongside management on a specific project or priority that requires executive-level structure, coordination and execution for a defined period, without creating a permanent executive role.
Education & Credentials
Global Master of Business Administration
Bachelor with Honours in Business Administration
International Diploma in Logistics and Transport
Project Management Professional
Certified International Supply Chain Manager
Certified International Supply Chain Professional
Let’s Talk
If you have an idea you want to turn into a business, a problem you are trying to solve, a project that needs structure and execution, or an important decision you want to look at from a broader perspective, I would be interested in hearing about it.
- Riyadh, Saudi Arabia
- Almarzouk@abdulnasser.net
- +966 55 140 2122
- My LinkedIn Profile